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Customer Equity: Building and Managing Relationships as Valuable Assets Customer Equity: Building and Managing Relationships as Valuable Assets by Robert C Blattberg, Gary Getz, Jacquelyn S Thomas

Customer Equity: Building and Managing Relationships as Valuable Assets

by Robert C Blattberg, Gary Getz, Jacquelyn S Thomas


ISBN 13: 9780875847641

Format: Hardcover (228 pages)
Publisher: Harvard Business School Press
Published: 01 Jun 2001

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